INIA HAUTE Pro Content Brief
Introduction
Notice:
As part of our partnership, here are three tips based on our previous video success to help boost HAUTE Pro’s promotion:
⚠️ 1. Please speak directly to the camera while using the product. Avoid simply holding it up or filming it alone.
We’ve found that videos where creators engage directly with the camera tend to perform exceptionally well.
⚠️ 2. Before using, press and hold the flash button for 2 seconds to activate Auto Mode.
At energy level 1 of Auto mode, HAUTE Pro flashes much faster, and this speed can significantly increase users’ interest.
⚠️ 3. We recommend speeding through or skipping the unboxing part to keep things engaging.
In short videos, focusing quickly on the product’s benefits and key features will grab attention more effectively.
Content Structure
Part 1. Hook & introduction
-
Feel free to be as creative as you like to catch the user's attention. We only ask that the length not exceed 6 seconds.
Part 2. Highlight Key Features
- Please include the use of our suggested script to ensure the key selling points are conveyed accurately.
Part 3. Call to Action
-
Make sure to cover all CTA points and use the suggested script to guide users towards a purchase.
Shooting Guideline
Part 1. Hook & Intro
Option 1: Effectiveness Comparison Clear before-and-after results. |
Option 2: An alternative to Ulike Air 10 Same functionality, but at a lower price. |
Option 3: Your own experience Compelling personal usage experience. |
Part 2. Highlight Key Features
2.1 (Must-Have) Precision Zone Technology
Shooting Guidelines
- ⚠️Please demonstrate using energy level 1 in Auto mode. (Press the flash button for 2 seconds to enter Auto Mode.)
- Demonstrate using on armpit, body and face.
- Ensure the flash is visibly prominent when using the product
Suggested Scripts
- “Each mode is specially designed to address hair hardness, follicle depth, and thickness, ensuring each area gets the most appropriate treatment—just like in a salon.”
2.2 (Must-Have) DeepRoot™ Coarse Hair Tech
Shooting Guidelines
- Close-up highlighting bikini mode, with a finger pointing to it.
- Medium close-up showing use in the underarm/bikini area.
Suggested Scripts
- “It’s made for stubborn, coarse hair with its DeepRoot Coarse Hair Tech. It sends more energy deeper into the follicles, making it super effective for places like your underarms and bikini line."
1. Close-up to highlight the bikini mode |
2. Medium close-up showing use in the underarm/bikini area. |
2.3 (Must-Have) Clear Before and After Comparison on the armpits or bikini line.
Option 1 Compare the left and right underarms—one treated and one untreated. |
Option 2 Show armpits with no dark spots after using it. |
Option 3 Show slower hair growth after using it. |
Option 4 Show a smoother bikini line with no dark spots after using it. |
2.4 (Must-Have) ComfortTouch™ Ice-Cooling
Suggested Scripts
1. After demonstrating the product on your body, describe your experience
- "It usually takes me about 8-10 minutes to treat my whole body with the Auto-glide, and it stays cool the entire time. "
2. While showing the fogged cooling contact:
- “Look here (zoom in on the cooling plate), can you see the condensation? That’s the ice cooling, which really helps with any discomfort from the heat that you usually get with other devices. ”
3. Highlighting product value:
- “Ice-cooling technology is typically found in devices priced over $300, but this one includes it for just over $100.”
Part 3. Call to Action
(Must-Have) Hold HAUTE Pro and speak to the camera to deliver the CTA
Suggested Scripts
- “How much do you usually pay for hair removal treatments at a clinic or salon? With this device, you can get the same professional results at home for just over $100. And with a 30-day money-back guarantee, why not give it a shot?”