3. Video Instructions: Shot-by-Shot Guide

Part #1: Hook

This is the introduction to capture attention. Introduce a personal skincare challenge or a relatable pain point that led you to use INIA FLARE.

Visuals: Must-Have:

1. Direct-to-camera shot with a personal, relatable tone.

2. Use facial expressions to show your concern or frustration before finding INIA FLARE.

3. Set the context for why you need a solution.

Script Excerpts for Reference

"Struggling with sagging skin or fine lines? I was too, until I discovered INIA FLARE. It’s been a game-changer for my skincare routine, offering deep, clinic-grade results right at home."

Part #2: Skin Principle Overview

Briefly explain how INIA FLARE targets multiple skin layers for holistic anti-aging, unlike surface-only products. 

Visuals: Must-Have:

1. Close-up shot of the device.

2. On-screen graphics showing skin layers: muscles, dermis, and epidermis, highlighting INIA FLARE’s multi-layer effectiveness.

3. Hands-on demo of the device in use.

Script Excerpts for Reference

"Unlike other devices that only work on the surface, INIA FLARE goes deeper, treating all layers from the muscles to the surface skin. This means more effective, long-lasting anti-aging results." 

Part #3: LIFT Mode Explanation

Key Points:

Demonstrate how LIFT mode uses EMS to stimulate facial muscles and contour the face. Highlight the deeper muscle layers it targets. 

Visuals: Must-Have:

1. Use LIFT mode on only one side of your face. Applying INIA gel and massaging upwards (see the how-to-use instruction)
2. Demostrate it on your jawline, then use it around the eyes.
3. Pause for 2-3 seconds near the eyes to show the skin twitching from the EMS effect in a close-up.
4. Compare both sides of your face, using a line to highlight the difference. Use the LIFT mode for at least 4 minutes only on one side of your face to maximize the result.

Tip: Filming in the morning when puffiness is more visible for better results. 

Script Excerpts for Reference

1. While using the Lift mode, explain its mechanism:
“The LIFT mode activates your facial muscles using EMS (Electrical Muscle Stimulation), instantly sculpting your facial contours.”
“Using the LIFT mode is like giving your face a workout. The jawline can be tightened, toned, and lifted, just like your abs.”
“In just 10 minutes, the lift mode gives you visibly tighter skin—perfect for a quick fix before important events.”

2. When doing the left-right comparison
"You can see how much more lifted and toned this side of my face looks after just one use of LIFT mode. It instantly contours and combats sagging, especially around the jawline."

Part #4: Tighten Mode Demonstration

Key Points:

Explain how the Tighten mode uses thermal energy and high-frequency to regenerate collagen and smooth out wrinkles.

Visuals: Must-Have:

1. Press cheeks to show plump, radiant skin.
2. Show the red light of TIGHTEN mode.
3. On the untreated side, use  TIGHTEN mode with INIA gel, massaging upwards.
4. While applying tighten mode, explain its mechanism and share your experience.
5. Show the firming effect after using TIGHTEN mode.

Script Excerpts for Reference

1. While Press cheeks to show plump, radiant skin, introduce the concept of collagen:
“Collagen can’t be ‘absorbed’ by the skin, so true anti-aging requires boosting your skin’s own collagen production.”

2. While using the Tighten mode, explain its mechanism:
“The TIGHTEN mode activates your skin’s natural collagen production through a combination of thermal energy, red LED technology, and high-frequency currents. This powerful trio penetrates deep into the dermis, stimulating new collagen growth for long-lasting firmness from the inside out.”

3. Share your experience while using it:
“I can feel the warmth, I feel my blood is circulating, omg.” 

Part #5: INFUSE Mode & Skincare

Key Points:

Show how INFUSE mode helps skincare products absorb better, making them more effective. Use your own water-based serums or creams. 

Visuals: Must-Have:

1. Apply your personal skincare product, ideally a water-based serum, like vitamin C, niacinamide, or hyaluronic acid.
2. Apply infuse mode to your face and massaging upwards
3. While applying infuse mode, explain its principle and share your experience.

Script Excerpts for Reference

 1. While applying your own skincare, explain the principle:
“Iontophoresis technology, thermal frequency, and red light therapy boost your skin’s natural absorption, especially water-soluble ingredients like vitamin C, niacinamide, and hyaluronic acid.”

2. While using it on your face, describe the warmth and feeling:
“I can feel my skin warming up, my pores are opening. That’s the iontophoresis working, creating temporary pathways that let ingredients like vitamin C and niacinamide penetrate deeper and get absorbed better.”

Part #6: Overall Effects

Key Points:

Showcase the long-term results of using INIA FLARE across all modes. Display before-and-after shots from a period of consistent use (e.g., a few weeks). 

Visuals: Must-Have:

1. Show before-and-after photos over several weeks.
2. Include shots of smile lines, jawline, and cheekbones showing improvements.
3. Use clear skin, brighter complexion, and firming effects to highlight overall results.

Script Excerpts for Reference

Share your own experience with INIA FLARE and the change it brings:

“After using the INIA FLARE for just a few weeks, I can honestly say my skin feels firmer and more rejuvenated. The warmth from the device is soothing, and I love how it activates my skin’s natural processes.
My jawline feels more sculpted, and I’ve noticed a significant reduction in the fine lines around my eyes.
I can see my skin glowing and more plump. I’ve even started getting compliments about how refreshed I look.
INIA FLARE has definitely become a key part of my routine.” 

Part #7: Call to Action (CTA)

Key Points:

1. For less than the cost of one facial treatment, you can bring home a multi-layer, comprehensive anti-aging salon experience—an affordable, long-term investment that pays off.
2. 30-day no-questions-asked return policy/30-day free trial
3. Limited time discount 

Visuals: Must-Have:

Hold Flare and talk to the camera to deliver the CTA

Script Excerpts for Reference

“Why spend hundreds at a clinic when you can get the same results at home with INIA FLARE? It’s the ultimate all-in-one skincare solution. Plus, if you don't see result, you can get a refund within 30 days. So, seriously, why not? Don’t wait — get yours today!”